SWAG is run by Dan and Sarah,  providing the UK and many others across the world with the highest quality, original and bespoke dog products.

Everything we make is unique, tested and lovingly hand-finished by us in our workshop in Cornwall.

Established in 2009 we have been making and creating bungee toys and our SWAG headcollar for over 14 years now and our understanding and expertise can be clearly seen in our products. We continually work on creating new, innovative and safe products for our customers. 

We have lots of loyal customers who return to us time and time again, although a lot say we make our products too well as they last so long they have been waiting to need to buy a new one!

Our Walk, Train, Play ranges cover everything you need for your dog, whether you want to enjoy a walk together, bond at home with a game, train in an activity together, become the next world champion in a sport, or just trust that your dog is safe when out walking near roads or need some help with recall we have it all!